Privacy Commitment

Data Collection Practices

We gather and manage various types of personal data.

How We Utilize Your Data

Your personal information is utilized for these purposes:

• Service Delivery Overview:
  • We process and manage your car rental bookings and agreements, ensuring a seamless experience from start to finish. This includes verifying your identity to confirm eligibility for rental and facilitating the vehicle pick-up and drop-off procedures. Our team also handles payment transactions, deposits, and any applicable charges efficiently.
• Customer Engagement and Communication Practices:
  • We provide booking confirmations, rental updates, and essential information. We are committed to addressing your questions and offering customer support. You will be informed of any changes to our services or policies.
• Marketing Preferences and Data Usage Policies:
  • We will send you promotional offers, newsletters, and updates based on your consent or our legitimate interest. You can unsubscribe at any time.
• Service Enhancements for Customer Experience:
  • Evaluating website interactions to enhance user experience and improve overall functionality. Conducting assessments to refine our vehicle offerings and service quality.
• Regulatory Adherence and Compliance:
  • Adhering to all legal, regulatory, and tax obligations. Safeguarding against fraud and ensuring secure service delivery. Addressing disputes and upholding our terms and conditions.

Information Exchange

Sharing Your Information

• Partners in Service Provision: We collaborate with third-party service providers, including payment processors and IT support, who are contractually bound to safeguard your personal information.

We do not share your personal information with third parties.

Data Protection Commitment

We employ robust technical and organizational safeguards to protect your personal data from unauthorized access, modification, disclosure, or destruction. These measures include encryption, strict access controls, secure server infrastructure, and regular security evaluations. Nonetheless, it is important to recognize that no method of online transmission or electronic storage is entirely risk-free.

5. Data Storage Policy

We retain your personal information only for as long as necessary to meet the specific purposes for which it was collected, including compliance with legal and reporting obligations. The duration of retention may vary based on the type of information and the circumstances surrounding its use.

Your Rights in Ashford

Your Rights Under UK Data Protection Law

• Access to Your Data Rights: Request access to your personal information records.

Contact us to exercise your privacy rights.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your experience and analyze site performance. This helps us deliver content that is relevant to your needs. You can adjust your cookie settings through your browser to manage your preferences effectively.

Policy Changes

We may revise our Privacy Policy from time to time to align with updates in our operational practices or legal obligations. Any changes will be reflected on this page, along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about our privacy practices.

Contact Us

For inquiries regarding our Privacy Policy, please reach out to us.